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I'm fairly certain that the 805 beer used to generically be called Honey Blonde back in the day. It wasn't selling and FW re-branded it with the 805 label, changing the color scheme from light to black and giving it a tougher image. I don't even think the recipe changed much, if at all. What a difference a little image manipulation makes in the beer world. 

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23 hours ago, Angel Dog and Beer said:

I'm fairly certain that the 805 beer used to generically be called Honey Blonde back in the day. It wasn't selling and FW re-branded it with the 805 label, changing the color scheme from light to black and giving it a tougher image. I don't even think the recipe changed much, if at all. What a difference a little image manipulation makes in the beer world. 

See the source image

I used to drink this stuff in my earlier years. 

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