Because I've been a fan for 45 years and I will remain one (tho the last several years have been difficult).
Not really a matter of fandom, just a complete lack of faith in Arte to do the right thing as far as running a winning organization is concerned. Show me one instance where Arte has seemed to give a $ hit about his image.
Can't speak to his financials but I would assume he's still making a profit which is really all that I think he cares about. I'd be thrilled to be proven wrong.
Again, I love your proposal. Incentivize winning.