And this really is where the OC Register might fail in its endeavor. I would rather pay the LA Times $2, and get Angels coverage, than pay an extra $2 to get the more "localized" Orange County reports (which, to be honest, are not that different or substantial to be worth the, albeit, small investment).
Pay sites need to have content that drives people to shell out the money. Sam Miller at Baseball Prospectus makes me want to subscribe to Baseball Prospectus. Good coverage, writing and content is what drives subscription, in my opinion.