I was surprised to learn that he was already making about $40 to $45 million a year in endorsements with the Angels. (Much of the money coming from endorsements back in Japan). With this new deal, and being on a team that ESPN and other outlets want to fawn over, that number is likely to go way up. $70M? $80M? Who knows.
I also wouldn't be surprised if New Balance really leaned into their relationship and created a Jordan-like "Jumpman" line and brand for him. That Nike deal alone has brought in over $1.5 billion for Jordan.