No doubt about it, MLB has a big issue and better figure it out fast.
As I see it the biggest issue is that it’s too hard to access it in most markets.
The regional sports channels have been a disaster for MLB. They need to broaden net by putting more games on broadcast TV (over the airway so that even people without cable could watch via antenna).
Even if it’s less money than Regional network is offering they need to look at it as a marketing investment to expand exposure to current and more importantly future fans. At least put some of games on broadcast TV
then the others games can be on the combination of regional sport networks and the MLB app but that local blackout restriction needs to be done away with so that anyone locally can access the broadcast.
Also why isn’t the MLB network available to stream via the MLB app to anyone, why do you or should you have to have a cable provider. It just limits access to your customers, just dumb.
For example the NFL network can now be streamed directly without a cable provider (NFL +).
MLB is going down the same road that boxing went down, it needs to address quickly or else it’s going to be fringe sport like boxing is now.